Core Marketing
Create, execute and track true 1-to-1 marketing campaigns that are tied to return on investment objectives.
Marketing is crucial to every business, as it helps bond a customer to a particular brand. A huge domain in itself, marketing needs to be given special status in every business, as it affords large opportunity for business growth. Often, marketing is restricted to a few areas, and its full potential is not explored due to the myopic vision of most long-standing applications.
Core CRM's marketing module aims to provide a bird's eye view of the entire marketing scenario in a business. With Core CRM's marketing module, you can identify key customer trends, track campaigns, profile your customers, and discover which campaigns are working. Core CRM allows you to enhance your business prospects, through its marketing module, all with automated ease. Our comprehensive marketing module encompasses the following features:
Customer memory is short and only through special promotions, can a brand/company revive its image and keep itself in the customer's view. Our promotions section allows you to:
- Create a promotion, from start to finish with target dates
- Organize several promotions simultaneously with our Multiple Product Promotion feature
Campaigns help reinforce your brand/company image and using the Email/Web campaign feature of our marketing module, you can:
- Select an email promotional campaign, and communicate it effectively with clients by:
- Uploading your external email list
- Sending personalized emails to your selected customer list
- Track a campaign and its effectiveness from start to finish
- Convert responses into leads/opportunities/sales
Phone campaigns also work for you to enhance your business prospects. The phone campaign feature of our marketing module allows you to:
- Select a promotional campaign
- Upload your external phone list
- Send personalized emails to your selected customer list
- Track the campaign and its effectiveness from start to finish
- Convert responses into leads/opportunities/sales
Frequently asked questions, when asked again and again can only serve to waste time and resources. To eliminate this, a FAQ page where common queries are listed and answered, can help customers tremendously in making them feel more comfortable with your company.
Our marketing module allows you to create, and manage a comprehensive web-based FAQ page. However, a FAQ page can become redundant and obsolete if not updated frequently. Our software allows you update the FAQ page as often as you wish, thus always keeping you a step ahead. |
